The modern pouch is all about convenience. It’s a discreet, on-the-go way to get a quick boost, no matter where you are. Unlike a drink or coffee, pouches are smokeless, spitless, and completely portable. Simply pop a pouch between your lip and gum, and you're good to go. It's the perfect solution for staying energized at work, at the gym, or when you’re travelling.

Innovation Rooted in Tradition

The concept of a pouch is a modern take on a long-standing tradition. Drawing inspiration from snus (a popular Swedish product), pouches offer a tobacco and nicotine-free alternative. The innovation lies in using premium, functional ingredients like caffeine, vitamins, and flavourings to deliver a clean, effective experience. It's a fresh spin on an old idea, designed for today's active lifestyle.

Our commitment to premium quality begins with our ingredients. We use top-tier, food-grade materials and flavourings to ensure every pouch delivers a consistent and enjoyable experience. Produced in Europe under strict quality control standards, each batch is crafted to meet the highest benchmarks. When you choose our pouches, you’re choosing a product made with care and a focus on excellence.

How to Store Pouches?

To keep your pouches fresh and ready to use, proper storage is key. For a quick, on-the-go solution, simply keep the can sealed and with you. For longer-term freshness, store your pouches in a cool, dry place away from direct sunlight and heat. This will help maintain their flavour and potency over time.

HICAFF ENERGY POUCHES NOW WITH TAURINE!

Quick view

CAMO - Strawberry Kiwi flavoured Caffeine Pouches - 77mg

$14.95 NZD

~~$14.95 NZD~~ $14.95 NZD

View all

VARIETY BUNDLES HAVE ARRIVED

What are real people saying about our energy pouches?

Finding out I'm lactose intolerant was no surprise to me, but I'm glad I finally have answers. I've managed to switch over to pouches as my guts just didn't want to tolerate coffee with milk anymore, and I'm not a fan of coffee without milk! Glad I made the right decision.
— Emmett, Hawke's Bay

So much less hassle than grabbing a coffee in the morning. I just have these in my car and pop one in in traffic on the way to the office. Very convenient, and way less mess
— Ada, Hamilton

I've made a new years resolution to lose weight but wasn't quite sure how to start. I took it down that the majority of my calories for the day was in my giant morning coffee! Who knew! I'm down 15 kilos and never felt better
— Paul, Napier

I am up and about like never before. I am quite a heavy person and the 150mg Iceberg Sweet Mint pouches are working so well. I have energy that I have not had for a long time and I am now more mobile than I was before I started them.
I don’t have them often but when I feel like an energy boost - a pouch is the solution I reach for. I also like the variety of different flavours. Unbelievable!
— Dudley, Hastings