A BEGINNERS GUIDE TO
ENERGY POUCHES.

0% NICOTINE. 0% TOBACCO. 100% CLEAN CAFFEINE. Welcome to the cleanest energy setup across NZ and Oz. If you're over warm cans on the floorboards, massive sugar spikes, and heavy liquid sloshing while you work—this is your quick blueprint.

🥤 THE 500ML ENERGY CAN

⚠️ Approx. 10 to 14 Teaspoons Sugar

🎯 THE CLEAN POUCH

✅ 0% Sugar. Transparent & Clean.

WHY MAKING THE SWITCH JUST MAKES SENSE
⚡ HOW IT HITS

Absorbs straight through your gum lining. Kicks in fast and clean without the liquid waiting game.

📉 STEADY PERFORMANCE

100% sugar-free formulation. Keeps your energy level completely flat with no sudden afternoon crashes.

🤢 ZERO SLOSH

Strips out heavy fluid volume entirely. No carbonated liquid shifting inside your stomach while you operate tools or drive.

🍋 ACID-FREE PROFILE

Ditch the heavy coffee gut. Bypasses the stomach completely so you don't get that sour, heavy early morning feeling.

🚽 ZERO SUDDEN DROPS

Bypasses the rapid emergency bathroom dashes that commercial liquid coffee styles commonly trigger mid-shift.

🌡️ SMART STORAGE

Won't go stone-cold or turn into flat, warm syrup like a left can. Just keep the tin in a cool, dry spot (like your pack or pocket) and it's always ready.

🍃 CLEAN FINISH

White pouches that leave zero dark liquid stains on teeth. Crisp mint or cola profiles double as an active breath freshener.

💰 PURE ECONOMICS

Café cups and servo cans bleed cash at $7+ a pop. Tins break down to a fraction of the cost per single hit.

🥷 ZERO STORAGE CLUTTER

No desk spill accidents or collections of sticky empty cans rolling around the floor mats of the ute.

01. What is an Energy Pouch?

It’s a small, soft, dry pad packed with clean plant fibres, flavouring, and a precise serve of caffeine. NO LIQUIDS REQUIRED. NO SPITTING. You simply park it inside your upper lip and your mouth absorbs the energy directly. Clean, fast, and stays completely out of the way.

02. How to Use 'Em

STEP 01

Crack the Can

Pop open the lid to find up to 20 individual fresh pouches packed tight inside.

STEP 02

Park It Home

Slide one unit high under your upper lip, slightly off-center. Let it sit against your gum tissue.

STEP 03

Catch the Buzz

Enjoy the fresh minty or sweet tingle accent. Leave it parked comfortably for 20 to 40 minutes.

STEP 04

Clean Disposal

Remove and bin it. No trash nearby? Store used pouches right inside the utility compartment on top of the lid.

⚠️ THE GOLDEN RULES

🚫 NEVER CHEW OR SWALLOW: These are dry pouches, not regular lollies or Hubba Bubba gum. Leave them safely parked and let your mouth do the work.
💧 KEEP HYDRATED: Since the pouch rests under your top lip, keeping a bottle of fresh water on deck ensures everything stays comfortable.
🔀 SWAP SIDES: Don't park it in the exact same spot every single run. Alternate between left and right sides across shifts to keep things fresh.

📊 THE STRENGTH BREAKDOWN

0 MG
The Habit Breaker

Caffeine Profile: Completely Stimulant-Free. Built entirely to handle the physical hand-to-mouth routine or oral fixation habit without introducing any active energy buzz.

50 MG
The Steady Boost

Caffeine Profile: ~1x Espresso Shot / Flat White. A smooth introductory setup for office workers or anyone looking to lock in clean performance support without overdoing their daily caffeine limits.

75 MG
Iceberg (Low MG)

Caffeine Profile: Reliable Entry Baseline. The lower-tier launchpad for the Iceberg lineup. Delivers a steady stream of focus before you step things up to their higher variants.

77 MG
Camo (The Sweet Spot)

Caffeine Profile: Double Espresso Equivalent. The true sweet spot. Replaces heavy sugary cans with a highly focused, clean performance output that keeps you sharp for hours.

100 MG
Hicaff (The Energy Hit)

Caffeine Profile: Premium Isolated Focus Hit. Tailored directly for gym-goers, heavy training blocks, or anyone hunting for a serious energy hit to smash right through a long workday lag.

100 MG
+ TAURINE
Hicaff (The Pro Matrix)

Caffeine Profile: Advanced Pre-Workout Synergy. Tailored specifically for gym-goers. Stacks a solid 100mg energy hit alongside active taurine fields to lock down next-level focus on the gym floor.

150 MG
Iceberg (High MG)

Drink Metric: Equivalent to 1x Full 500ml Energy Drink. Iceberg's maximum output tier. These are the serious heavy hitters reserved for massive night shifts, huge grinds, and experienced pouch users.

🚀 FREE SHIPPING IN NZ ON $50+  |  FREE TO AU ON $100+

⚠️ CAFFEINE ADVISORY WARNING: Contains caffeine. Strictly R16+ inside New Zealand jurisdictions. Not recommended for children, pregnant or lactating individuals, or anyone sensitive to caffeine compounds. Consume responsibly.

Group of people posing in front of a building with a car branded 'Pouch'.

We're here to help

At Pouch, we’re proud to be New Zealand’s official distributor for the world’s top caffeine pouch brands.
We bring exclusive access to Iceberg, Wakey, Zeronito, HiCaff, and Camo.
If you ever need help, reach out to hello@pouch.co.nz